Our audience

RBI Portfolio enjoys a unique positioning which gives us access to a 10 million + strong audience of business professionals, generating 58 million monthly page impressions across multiple markets*.

Our in-house research team carry out regular surveys of our audience to ensure we know as much about them as possible. This provides the necessary intelligence for your advertising to be broadcast to very specific segments or alternatively, across the entire network, depending on your objectives.

What do RBI Portfolio network users look like?

• Our audience is 62% male, 38% female
• Average age of 41
• Company size: 47% SME, 53% corporate
• 53% are managerial level or above
• 59% have purchasing responsibility
• Average personal income of £40,080

We profile the audience of each of our portfolios in great detail by creating user personas, these are accurate representations based on research with real users detailing their typical behaviour, attitudes and information needs. This enables us to understand the profile of exactly who we are communicating with. The personas are a segmentation of your market in terms of their goals, attitudes and behaviour so that you can tailor an effective creative solution that appeals to the specific audience.

This level of understanding about our audience enables us to help you get the best results. Detailed below is an example persona, illustrating the level of detail we profile. If you want to find out more about a specific audience segment or the overall network audience, please contact the team.

Click here to download our Caterersearch persona.
Click here to download our Flight Global persona.